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HSAA wins billboad advertising campaign award

Best outdoor campaign award for 2009 from Advertising Club of Edmonton.

Edmonton (11 March 2010) - The Health Sciences Association of Alberta (HSAA/NUPGE) has won a prominent advertising award for its 'Lucky for Him' billboard campaign.

The union's 2009 billboard campaign received an 'Award of Distinction' in the outdoor advertising category at the annual ACE awards night of the Advertising Club of Edmonton (ACE).

A team of judges from across the country selected the campaign for the honour. The 2009 imaging campaign was a collaborative effort between Edmonton ad agency Calder Bateman Design and HSAA.

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The National Union of Public and General Employees (NUPGE) is one of Canada's largest labour organizations with over 340,000 members. Our mission is to improve the lives of working families and to build a stronger Canada by ensuring our common wealth is used for the common good. NUPGE