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“Our membership has always been incredibly dedicated to fighting breast cancer,” says HSABC/NUPGE President Reid Johnson.
Vancouver (14 Sept. 2011) – The Health Sciences Association of British Columbia (HSABC/NUPGE) has launched a province-wide ad campaign celebrating its members’ dedication to finding a cure both in their professions and at Run for the Cure events on October 2.
“Our membership has always been incredibly dedicated to fighting breast cancer,” says HSABC/NUPGE President Reid Johnson.
“They split their efforts between their professional work and volunteer events like Run for the Cure, and our new ads have a memorable way of showing it.”
The campaign reaches the public on several levels:
- on line banner ads are now appearing on news sites in communities around BC
- Google and Facebook ads will reach audiences searching for information about cancer and health
- Facebook tab has been created to help members and others get involved in Run events
- print ads will appear in newspapers around BC in the final two weeks of September
- banners, stickers and handouts will be provided to members and others at Run events around the province on October 2
For information on the October 2, 2011 Run for the Cure, visit www.runforthecure.com.
NUPGE
The National Union of Public and General Employees (NUPGE) is one of Canada's largest labour organizations with over 340,000 members. Our mission is to improve the lives of working families and to build a stronger Canada by ensuring our common wealth is used for the common good. NUPGE