Doctors' group targeting swing votes for seniors issues

OTTAWA — Special to The Globe and MailPublished Monday, Aug. 24, 2015 3:00AM EDT

Simon Doyle covers lobbying and the intersection of business and politics in Ottawa. He writes for Politics Insider, which is available only to subscribers of Globe Unlimited.

The Canadian Medical Association says it is tapping into voter frustration about health care in close ridings as part of a digital campaign to generate public support for policies to help seniors.

The association has been using Facebook, Google and YouTube to target ridings that in the 2011 election had margins of victory of 7 per cent or less, with particular emphasis on those with 3 per cent or less. The CMA was hoping to sign up about 10,000 supporters to its Demand a Plan campaign, and with several weeks to go before election day, it has received 22,500 supporters, organizers said. 

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