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MGEU launches Health Care Heroes - The Power of Caring campaign

Health Care Heroes: They don't have super-powers, but they share the power of caring.

pciture of health care heroes campaign ad from MGEU/NUPGEWinnipeg (09 July 2012) - The Manitoba Government and General Employees’ Union (MGEU/NUPGE) has launched a new ad campaign profiling the work of its over 4,800 dedicated health care support professionals working in hospitals and personal care homes. The Health Care Heroes - The Power of Caring campaign highlights the commitment to caring these workers have to ensure the safety, dignity, health and well-being of thousands of family and community members during times of sickness, injury or vulnerability.

The two different radio ads demonstrate to the Manitoban public that health care workers are not just doctors and nurses. The public will hear how these health care professionals - from dietary and housekeeping aides to sterile technicians to electricians - contribute greatly to making the system work. Those who know our health care system and understand what it takes to keep a health care facility running, will tell you that health care support workers are the backbone of the system and work hard to enhance the services individuals and families receive.

Health care support workers in Manitoba’s hospitals act as health care aides, supply housekeeping and laundry services, sterilize surgical and other medical equipment, ensure administrative and financial records are accurate and up-to-date, organize recreation activities and rehabilitation, provide food service and proper dietary requirements, work in maintenance, plumbing, electrical, or trades positions and much more.

MGEU/NUPGE wants to shine the spotlight on these important members of the comprehensive health care team who are at the heart of Manitoba hospitals and personal care homes. As the union says, they are our Health Care Heroes: they don’t have superpowers - but they share the power of caring.

More information:

Health Care Heroes Radio Ad (mp3)

NUPGE

The National Union of Public and General Employees (NUPGE) is one of Canada's largest labour organizations with over 340,000 members. Our mission is to improve the lives of working families and to build a stronger Canada by ensuring our common wealth is used for the common good. NUPGE