NBU asks Cannabis NB: What is the corporate image? | National Union of Public and General Employees

NBU asks Cannabis NB: What is the corporate image?

We encourage all Cannabis NB employees to explore their options and determine what is right for themselves and their colleagues.

Fredericton (15 Jan. 2019) — In recent weeks, some former employees of Cannabis NB have been in contact with the New Brunswick Union (NBU/NUGPE) regarding their recent termination.

Former Cannabis NB employees concerned about unfair treatment

Among the reasons given for the terminations is that they didn’t reflect the corporate image of Cannabis NB, or that they were not an organizational fit. This is concerning on many levels, but the most obvious is the complete lack of clarity.

The terms “corporate image” and “organizational fit” are vague at best. The “corporate image” statement is really nothing more than using a buzz term made to sound important but that is actually hollow.

Unless Cannabis NB can describe what its “corporate image” is — none of the people the union has spoken with say it is defined anywhere in writing — then the statement is rendered meaningless.

One could argue that Cannabis NB might not have a clear idea of what constitutes its corporate image as it has already encountered difficulty with the images it’s trying to project. According to media reports, Cannabis NB’s website contained photos of pictures of people smiling, posing for selfies and holding yoga poses — images that may violate federal regulations. The Crown agency replaced those with pictures of painting supplies, books and chairs.

Cannabis NB needs to work on a positive image

Cannabis NB is in its infancy, and while it may have an idea of the type of image it wants to project, it takes time to develop a reputation, at least a positive one. On the flip side, a poor reputation can develop quickly amongst employees when they feel their colleagues are being treated unfairly, and communication from head office to management to employees is lacking.

Everyone understands that not every job will work out, but professionalism dictates you give people a valid reason for why it doesn’t work, not corporate buzz words.

Respect and loyalty are earned and it goes both ways between an employer and employees.

Unionization helps eliminate confusion and subjective treatment

The NBU/NUPGE takes pride in helping to foster healthy workplaces while ensuring the rights of workers are protected. We believe unionization can be beneficial for all involved. We encourage all Cannabis NB employees to explore their options and determine what is right for themselves and their colleagues.


NUPGE

The National Union of Public and General Employees (NUPGE) is one of Canada's largest labour organizations with over 390,000 members. Our mission is to improve the lives of working families and to build a stronger Canada by ensuring our common wealth is used for the common good. — NUPGE

 

NUPGE Components: 
People: