Campaign carries the message for public liquor stores in British Columbia
Vancouver (29 July 2008) - The women and men who work at British Columbia's government-run public liquor stores have a message for provincial residents as they stock up on wine, beer and spirits for the August long weekend holiday - Aug. 4.
"Shop Public," the employees are urging in a province-wide radio campaign that began July 28 and runs to Aug. 2. "There's a larger selection at public stores," the ads say, "and prices are up to 35% cheaper."
The employees, represented by the B.C. Government and Service Employees' Union (BCGEU/NUPGE), also point out that support for publicly-run stores helps local communities.
"Profits from public stores are returned to your community to build schools and hospitals," the ads say.
The campaign is aimed at media markets across the province. The ads also encourage people to drink responsibly.
"Show your support," the union says. "Shop public this summer, because where you shop does make a difference." NUPGE