Campaign reminds drivers about safe driving practices and to slow down when approaching designated work sites.
Winnipeg (20 May 2015) — The 10th annual SAFE Roads campaign, a joint initiative targeted to educate motorists across Manitoba, has kicked off, reminding drivers to slow down when driving past construction projects, road maintenance workers and emergency responders.
"This is my workplace. Slow down."
SAFE Roads Committee members are joining forces with Minister Erna Braun, Minister Steve Ashton, Winnipeg Mayor Brian Bowman, Chief Operating Officer of SAFE Work Manitoba Jamie Hall and Manitoba Hydro Vice President Bryan Luce to raise awareness of safe driving practices and to slow down when approaching designated work sites.
The SAFE Roads campaign includes radio, billboard and transit bus ads urging speeding motorists to slow down and raise awareness of Manitoba’s roads as a workplace. The ads feature the message,"This is my workplace. Slow down."
Research shows that the SAFE Roads campaign works
"Our research shows that 84 per cent of people who are aware of the SAFE Roads campaign become more considerate, empathetic and understanding of workers and their designated work zones," said Chris Lorenc, President of the Manitoba Heavy Construction Association (MHCA) and chair of the SAFE Roads Committee.
SAFE Roads is a joint safety effort among the following community stakeholders:
- City of Winnipeg Public Works
- City of Brandon
- Construction Safety Association of Manitoba (CSAM)
- Heavy Equipment and Aggregate Truckers Association (HEAT)
- International Brotherhood of Electrical Workers (IBEW)
- Manitoba Government and General Employees’ Union (MGEU)
- Manitoba Heavy Construction Association (MHCA) — WORKSAFELY
- Manitoba Hydro
- Manitoba Infrastructure and Transportation (MIT)
- Manitoba Public Insurance (MPI)
- Office of the Fire Commissioner
- Winnipeg Fire and Paramedic Service (WFPS)
- Winnipeg Police Service (WPS)
- Workers Compensation Board of Manitoba (WCB)
Visit SAFE Roads for more information.
The National Union of Public and General Employees (NUPGE) is one of Canada's largest labour organizations with over 340,000 members. Our mission is to improve the lives of working families and to build a stronger Canada by ensuring our common wealth is used for the common good. NUPGE