NSGEU launches radio ad campaign | National Union of Public and General Employees

NSGEU launches radio ad campaign

NSGEU/NUPGE is running radio ads to help inform Nova Scotians what is at stake with the government's cuts to public services. 

Halifax (27 March 2015) — Commuters may have noticed a new ad playing on the radio during their drive to work this morning: the Nova Scotia Government and General Employees Union (NSGEU/NUPGE) has launched a new radio spot to bring attention to the Liberal government’s recent cuts to parks, tourism and child welfare.

Cuts to public services highlighted in radio campaign

The radio spot highlights the value of the services our public sector workers provide, and how communities, families and local businesses will suffer when people lose well-paying jobs. The ads are just the first part of a campaign to fight back against the government’s plans to cut the public services.

“This government has already made significant cuts: they’ve eliminated jobs in our parks and child welfare services in rural communities, closed Visitor Information Centres in Pictou and Digby, and announced they plan to privatize more public services,” said NSGEU President Joan Jessome.

“We expect they will announce further cuts in their budget and want to make sure the public is made aware of what Nova Scotians stand to lose.”

The radio spot is just the first phase of a significant media campaign from the NSGEU/NUPGE that will roll out over the coming months.


The National Union of Public and General Employees (NUPGE) is one of Canada's largest labour organizations with over 340,000 members. Our mission is to improve the lives of working families and to build a stronger Canada by ensuring our common wealth is used for the common good. NUPGE

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